Overview

Hama Beauty helps users to find makeup and skincare products without needing to search through hundreds of products and spending money on things that might not work.

CHALLENGES

Difficult to understand about the products
Don’t know which products will work
Have to visit different cosmetic shops

SOLUTIONS

Understand their complexion
Providing beauty advice based on skin
User-friendly site

DISCOVER

User Research

QUALITATIVE RESEARCH

We conducted interviews with twelve (12) potential users, aged 16 and up, to learn about the difficulties they experienced when selecting their products. The collection of sample questions is below.

Questions

What is your age?
What is your profession?
What is your education level?
Do you use skincare products? Why?
What do you apply on your skins?
How are you caring for your skin?
When on vacation, how do you pass the time?
Do you wear makeup on special occasions?
Which skincare product is your favorite?
Are you aware of your skin type?
When was the last time you went for a checkup with a dermatologist?
What would be easiest for you to do for your skin?

Key Insights

The majority are unaware of their skin type and other issues relating to their skin.
Unaware of it, people buy products they see on social media.
Because luxurious skin care companies are expensive, they purchase lesser-quality goods.
They are unsure about how and when to use the items.
Certain people have used it without seeking professional advice, which has resulted in skin damage.

QUANTITATIVE RESEARCH

In order to see how similar potential customers' needs were, we conducted surveys and interviews. It is predicated on the 20 individuals who helped us gain a clearer understanding of a problem.

How often do you use skincare products?